Why subscribe?

We use clothes to tell people who we are, where we’re going and how we want to be seen and heard. Finding and being confident in your personal style is being confident in yourself.

Subscribing to this newsletter is unsubscribing from the idea that we need to keep consuming to maintain our identities.

Fashion is a major contributor to the climate crisis, yet clothes play an important emotional, social, and cultural role, making it difficult to untangle the micro from the macro.

We’ll sit in the tension between creativity and commerce, personal expression and global industry. We celebrate the power and joy clothes have and opt for less waste of resources and money.

“A new dress doesn’t get you anywhere. It’s the life you’re living in the dress”. Diana Vreeland

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Identity, consumption and personal style.

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Wearing clothes on a changing planet.